Located in historic Downtown Cedar Falls, Bike Tech was started in 1996 as Advantage Cyclery went out of business. Started by Troy Meyeraan, Bike Tech carried bike brands such as Specialized, Marin, Mongoose, GT, Bianchi, Serotta, Colnago, and Bontrager through the years.
Ten years later, in 2006, Bike Tech was purchased by current owner Brent Johnson. A UNI alum, Brent graduated in 2002 and went to work in the "real" world. Having worked at bike shops both during and after college, Brent jumped at the opportunity to enter the bike business full time.